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Shower industry development trend is bound to rebound Mar 31, 2018

The birth of many small shower room companies in the industry and market maturity and consumer specialization bring unprecedented challenges and opportunities for the shower room industry. Many shower room companies have realized that consumer specialization will inevitably lead to higher safety of shower room products. Sexual requirements, thereby introducing new technologies, new processes, including the introduction of traditional laminated glass technology (Laminated glass has been widely used in windows, ships, banking glass, etc.), the introduction of laminated glass shower room, laminated glass shower Although the room guarantees safety, the problem that the glass of the shower room is easily contaminated, difficult to clean, and yellowish glass cannot be solved.


(1) People's consumption concept of shower room products and consumer groups are changing

Shower room products have changed from the pursuit of luxury bathroom products (massage tanks, steam rooms) to practical needs. Consumers require fast, water-saving, time-saving and space-saving during use. Therefore, in recent years, shower products have become popular and have entered more and more families, whether they are luxury suites, five-star hotels or ordinary suites, and civilian families. Shower room products are increasing at an average speed of 20%~25%. This gives us a lot of space in the shower room market. According to statistics, the existing bathroom projects for real estate projects, as well as new star-level hotels, shower room products accounted for more than 80%.


(2) New growth points in the vast rural areas and second-tier cities

As the country demands the process of rural urbanization, more and more farmers will become urban residents. Applicable shower rooms will be an important choice for them. Their spending power will gradually emerge. To improve the living environment and improve the quality of life is becoming an urgent need for urban residents. Therefore, shower room manufacturers may wish to target the market in second-tier cities and the vast rural areas, where there is a great deal.


(3) Strengthen product support and provide quality services

The customer's concept of consumption is shifting towards the "one-stop type" of bathroom support. Therefore, if it is still the single product of the shower room as it was before, it is impossible to be alone and it will not be possible to establish a long-term foothold. Manufacturers can communicate with each other and join forces. Manufacturers must strengthen the depth and horizontal support, use a one-stop service to attract customers.


(4) Product Development

1. High-end product development. For some high-end customers, develop high-end products to meet the high-end needs. 2. For rural and ordinary family sanitary ware, design provides simple products that are marketable to meet the needs of ordinary families and affordable housing. 3. Non-standard change, shower room to be able to adapt to all kinds of units, is now almost all of the shower room, including engineering orders are non-standard custom.


(5) The shower room products meet the national industrial policy

Shower room products are essential for people's lives. Energy-saving, water-saving, environmental protection advantages, in line with the trend, become a necessity for people's lives. At the same time in line with the country's industrial policy, it should be vigorously developed to meet market demand.